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What is Video Optimization in SEO?

by Anubhav Garg
What is Video Optimization in SEO

Video optimization in SEO refers to the optimizing video with the important information which generally includes optimization of Video Title, Video Description, Video Keywords, Video Category, Video Location, Video Language, etc. in order to make sure search engine crawlers understand the video content easily and give it rankings on the basis of the tags and informative contents attached with it.

Optimizing videos with all the above content is important because web crawlers/spiders/search bots can not read mp4 format text and updating important information of the video through tags or descriptions is the way web crawlers would be able to understand on which keywords or search categories your videos should appear in the search.

Optimize Videos On Video Distribution Platforms

There are some widely used video distribution channels available in the market like YouTube, Facebook, Instagram, Dailymotion, Vimeo, Etc. and they all offer certain fields in which you have to fill the video details which get publish along with the video.

Those fields are basically used for for the web crawlers so they can understand the content of the video in order to rank it on the search and also those fields help to rank your videos inside the search of that video platform which other users are using to find the content related to the video you posted.

In order to optimize the videos on any video channel platform you need to fill all available below fields to make sure search engine crawlers can understand the content you posted in order to rank them somewhere in the SERP

  1. Video Title
  2. Video Descriptions
  3. Video #tags
  4. Video Meta Keywords
  5. Video Category
  6. Targeted Video Location
  7. Video Language
  8. Video Thumbnail Image
  9. Video Transcriptions
  10. Video creation date
  11. Video upload date, etc.

Optimize videos on Your Website/Web page Using Video Schema Codes:

If you are uploading video on your website which is not a video platform and you want search engines to rank it on a certain keywords in the SERP, then the best way to do so is to use Video Schema Markup or we can say Video Structured Data.

Video Schema Markups codes allow web crawlers to index your video in order to make them discoverable through the web search in the SERP.

How to do this?

All you need to use videoObject schema code which includes fields like;

  1. Video title
  2. Video watch URL engine with .mp4
  3. Video upload date
  4. Video thumbnail URL
  5. Video Description
  6. Video Embed URL (If any)

You have to add all above fields in your schema code to make sure your video appear in the search. I have shared the schema, markup code for JSON-LD and Microdata below and you can use any of those.

VideoObject JSON-LD Schema Code:

<html>
  <head>
    <title>John Smith (@johnsmith123) on VideoApp: My daily workout! #stayingfit</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "VideoObject",
      "potentialAction" : {
        "@type": "SeekToAction",
        "target": "https://video.example.com/watch/videoID?t={seek_to_second_number}",
        "startOffset-input": "required name=seek_to_second_number"
      },
      "name": "My daily workout!",
      "uploadDate": "2020-07-19",
      "thumbnailUrl": "http://www.example.com/daily-workout.jpg",
      "description": "My daily workout!",
      "embedUrl": "https://example.com/daily-workout"
    }
    </script>
  </head>
  <body>
  </body>
</html>

VideoObject Microdata Schema Code:


<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject">
<head>
  <title itemprop="name">John Smith (@johnsmith123) on VideoApp: My daily workout! #stayingfit</title>
</head>
<body>
  <meta itemprop="uploadDate" content="2020-07-19" />
  <p itemprop="description">My daily workout!</p>
  <div itemprop="potentialAction" itemtype="https://schema.org/SeekToAction" itemscope>
    <meta itemprop="target" content="https://video.example.com/watch/videoID?t={seek_to_second_number}" />
    <meta itemprop="startOffset-input" content="required name=seek_to_second_number" />
  </div>
  <link itemprop="embedUrl" href="https://example.com/daily-workout" />
  <meta itemprop="thumbnailUrl" content="http://www.example.com/daily-workout.jpg" />
</body>
</html>

So, what you waiting for? Start with video optimization and give it wings to rank it on the top of search.

Also, if you are short of time and need a video optimization experts to help you with it then you should contact our YouTube SEO Optimization Experts to hand all the optimization part on your behalf.

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