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What is URL Optimization in SEO?

by Anubhav Garg
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What is URL Optimization in SEO

What is URL Optimization in SEO?

What is URL Optimization in SEO? URL Optimization is a technique/process to optimize the Slug Structure of individual web pages in order to make them search engine crawler friendly so the algorithms can understand the content of the page better to further help with better SEO rankings in the SERP.

What is the meaning of URL? URL stands for Uniform Resource Locator. It is web address of any file available on the World Wide Web which can be accessible by anyone at any point of time (Unless the file is protected with certain accessibility securities) The URL can be of any;

  1. Website web page address
  2. URL of any media file in Image (.jpg/.png/jpeg, etc), Video (mp.3), Audio (mp3), PDF (.pdf), etc.

URL Optimization one of the main steps in the process search engine optimization of a website, as it helps search engine crawlers to understand a web page topic increases the chances that page with optimized URL to get found on relevant searches in the search engines.

How Does BAD and GOOD SEO URL Looks Like?

There are many types of URL available on the web, but the ones that are clearly defined are always promoted by the search engine crawlers because they are easy to read and understand and a properly generated URL is on the 200 search engine ranking factors.

  1. /p=26648 (Bad SEO URL)
  2. /ViewPressRel.asp?aId=263127 (BAD SEO URL)
  3. /this%20is%20a%20bad%20url%20 (BAD SEO URL)
  4. /service-name (GOOD SEO URL)
  5. /service-name-location (GOOD SEO URL)
  6. /category/soap/dove (GOOD SEO URL)

Why URL Optimization in SEO is Crucial?

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