What is SEO? Definition, Classifications and Specifications of SEO

What is SEO (Search Engine Optimization): SEO Stands for Search Engine Optimization in which the term “Search” refers to the queries users may perform or willing to perform, “Engine” refers to the tool which users can use to perform their query and the term “Optimization” refers to the optimizing website pages so they can come up on the user’s queries performed on the Search Engine.

In other words: Search Engine Optimization is one of the most effective and popular Digital Marketing strategy being used to increase the search engine rankings of a web page in the search engine result page on the keywords/phrases/terms that are getting searched by the online audience.

The search results appear after searching for any query in the search engines like Google, Yahoo, Bing, DuckDuckGo are known as Organic/Natural Search Results.

What are the Classifications of SEO?

• White Hat SEO
• Grey/Gray Hat SEO
• Black Hat SEO

What are the Specifications of SEO?

• On-Page SEO
• Off-Page SEO

Related Articles

• URL Optimization
• Page Title Optimization
• Heading Tags Optimization
• Meta Description Optimization
• Meta Keywords Optimization
• Page Content Optimization
• Image Optimization
• Video Optimization
• Keyword Optimization
• Contextual Internal Linking Optimization
• Sitemaps
• Schema/Metadata
• Link Building
• Inbound Links
• Outbound Links
• Page Authority
• Domain Authority
• Alexa Ranking
• Local/Global Business Listing
• Article Submissions
• Guest Posts
• Classifieds
• Social Bookmarking
• Question & Answers
• Business Reviews