What is Schema Markup in SEO? Definition & Example

by Anubhav Garg
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What is Schema Markup in SEO? Schema markup is a form of micro-data which includes different forms of “Types of Web Content Formats” that major search engines understand in order to identify the “Type of Web Page Content” and “Web Page Structured Formatting” in order to display enhanced content also known as Rich Snippets in the search engine result pages.

Below is an graphic showing an example of Schema markup implemented result in the SERP:

Below is an graphic showing an example of Schema markup implemented result in the SERP:

Most Search Engines Understand Below Schema Markups Types:

  1. Micro-Data By Schema.org
  2. JSON-LD By W3C JSON-LD Working Group

What is the Use of Implementing Schema Markups in Web Page?

As mentioned, major search engine crawlers are capable in understanding these micro data formats and based on the crawled and analyzes data they can expand the length for a web page in the first page in order to display more content coming from a web page implemented Schema Markups.

Another use is very user-centric – Search engines use schema markups to display rich snippets in order to show more content on their first page with a motive to answer a user’s query in the quickest time possible. This practice enhances the user’s trust and experience with the search engine.

What is the Benefit of Using Schema Markup in SEO?

Major benefit of using schema markup in SEO is, this practice enable webmasters to create a well structured landing page format by defining each Content Type of different sections of a web page so web crawlers can understand the entire context easily.

A well structured or schema markup implemented web page also help with quick indexing in the search.

What are the Types of Schema Markups Available On the Web?

  • CreativeWork
  • Book
  • Movie
  • MusicRecording
  • Recipe
  • TVSeries
  • AudioObject
  • ImageObject
  • VideoObject
  • Event
  • Health and medical types
  • MedicalEntity
  • Organization
  • Person
  • Place
  • Local Business
  • Restaurant
  • Product
  • Offer
  • Aggregate Offer
  • Review
  • Aggregate
  • Rating
  • Action

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