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What is Negative Online Branding?

by Anubhav Garg
What is Negative Online Branding

What is Negative Online Branding? Negative online branding refers to the bad reviews, negative comments, or online complaints posted by the consumers after having a bad experience of the service by the organization.

The negative online branding is done over WWW (World Wide Web) that can dilute organization/business trust which further results in hampering brand sales and equity.

Channels Through which Negative Online Branding can be done:

  • Social Media
  • Online Complaint Forums
  • Question and Answer Forums
  • Consumer Review Posting Sites

In many countries, posting a fake/negative review for any business can also get you in trouble as they consider it as a criminal offence.

Read more:

  1. What is Online Branding
  2. What is Positive Online Branding

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