Branding
What is Negative Online Branding?

What is Negative Online Branding?

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What is Negative Online Branding? Negative online branding refers to the bad reviews, negative comments, or online complaints posted by the consumers after having a bad experience of the service by the organization.

The negative online branding is done over WWW (World Wide Web) that can dilute organization/business trust which further results in hampering brand sales and equity.

Channels Through which Negative Online Branding can be done:

  • Social Media
  • Online Complaint Forums
  • Question and Answer Forums
  • Consumer Review Posting Sites

In many countries, posting a fake/negative review for any business can also get you in trouble as they consider it as a criminal offence.

Read more:

  1. What is Online Branding
  2. What is Positive Online Branding

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