What is Negative Online Branding? Negative online branding refers to the bad reviews, negative comments, or online complaints posted by the consumers after having a bad experience of the service by the organization.
The negative online branding is done over WWW (World Wide Web) that can dilute organization/business trust which further results in hampering brand sales and equity.
Channels Through which Negative Online Branding can be done:
- Social Media
- Online Complaint Forums
- Question and Answer Forums
- Consumer Review Posting Sites
In many countries, posting a fake/negative review for any business can also get you in trouble as they consider it as a criminal offence.
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