Home Definitions What is Digital Marketing? Definition, Types, Strategies

What is Digital Marketing? Definition, Types, Strategies

by Anubhav Garg
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What is Digital Marketing Definition, Types, Strategies

Definition of Digital Marketing

What is Digital Marketing? Digital Marketing is the modular form of marketing that helps in the branding of business through multi-media/ handheld devices (Mobiles, Tablets, Laptops, computers, etc) and through the digital web platforms (Social Media, Search Engines, Forums, Ads, etc) that uses the internet. The core objective behind digital marketing is to improve the search visibly, popularity, website traffic, leads, and sales for businesses through the different channels of online marketing.

Types of Digital Marketing Strategies

  1. Website Designing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Content Marketing
  5. Video Marketing
  6. Mobile Marketing
  7. Paid Ad Marketing (PPC: Pay Per Click)
  8. Influencer Marketing
  9. Email Marketing
  10. Affiliate Marketing
  11. Podcast Marketing
  12. Re-Targeting Campaigns
  13. Re-Marketing Campaigns

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