What is Digital Marketing? Definition, Types, Strategies

Definition of Digital Marketing

What is Digital Marketing? Digital Marketing is the modular form of marketing that helps in the branding of business through multi-media/ handheld devices (Mobiles, Tablets, Laptops, computers, etc) and through the digital web platforms (Social Media, Search Engines, Forums, Ads, etc) that uses the internet. The core objective behind digital marketing is to improve the search visibly, popularity, website traffic, leads, and sales for businesses through the different channels of online marketing.

Types of Digital Marketing Strategies

1. Website Designing
2. Search Engine Optimization
3. Social Media Marketing
4. Content Marketing
5. Video Marketing
6. Mobile Marketing
7. Paid Ad Marketing (PPC: Pay Per Click)
8. Influencer Marketing
9. Email Marketing
10. Affiliate Marketing
11. Podcast Marketing
12. Re-Targeting Campaigns
13. Re-Marketing Campaigns