Home Content What is Content Marketing? Definition, Types, Strategies, Meaning, Examples

What is Content Marketing? Definition, Types, Strategies, Meaning, Examples

by Anubhav Garg
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What is Content Marketing Definition, Types, Strategies, Meaning, Examples

What is Content Marketing? Content Marketing is one of the online marketing strategies in the list of Digital Marketing strategies. Content Marketing is used by almost all small, mid-sized, or big brands and by the online businesses of multiple niches in order to boost their brand’s search visibility and to reach a wider customer base segment by publishing promotional or non-promotional contents on third party blogs (on brand’s website or any other third-party sites), news portals or articles sites. The content marketing can be of various types and the list of some commonly used content marketing types are listed below.

Types & Strategies of Content Marketing:

  1. Informative Blogging
  2. Guest Posts or Articles
  3. News & Press Release (PR)
  4. Funding Rounds Content Publication
  5. Infographics & Memes
  6. Collaborative Contents
  7. Newsletters and Emails
  8. Web & Mobile Push Notifications
  9. Online Classifieds
  10. Video Vlogs
  11. Participating in Q&A’s
  12. Participating in Forums
  13. Participating in Quizzes
  14. Whitepapers and Research Publication
  15. Podcasts Publications
  16. eBooks Publications
  17. Bookmarking
  18. Content Marketing Through Social Media
  19. Online Classified Ads
  20. Brand Mentions By Influencers
  21. Case Studies
  22. Testimonials and Reviews
  23. Online Events & Webinars

The list is long and will keep on adding all other types of content marketing practices that are often used by online brands.

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