Google Ads added a new feature of “Performance Max” in the Campaign Type section today which aims to “Reach audiences across all of Google with a single campaign.”
The Three Key Features Offered By this Campaign Type Are:
- Meet your goals faster: Find conversions where and when they happen with the help of automation. Performance Max will use your goals to find potential customers, including new ones, across all Google networks.
- Reach the right audiences for your goals: Performance Max will automatically show your ads to people who match your goals. Guide automation with an audience signal to get faster results.
- Show high quality ads: Using your assets, Performance Max will automatically test and build top performing ads for each network.
Performance Max is a new goal-based campaign type that gives performance advertisers access to all of their Google Ads inventory through a single campaign.
It’s intended to supplement your keyword-based Search campaigns by assisting you in finding more converting customers across all of Google’s channels, including YouTube, Display, Search, Discover, Gmail, and Maps.
Performance Max assists you in driving performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels with Smart Bidding.
Performance Max combines Google’s automation technologies for bidding, budget optimization, audiences, creatives, attribution, and more; all fueled by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds that you provide.
You can read more on this new feature here