Link Building accounts for one of the most crucial strategies in SEO, as it helps in generating credibility about your business online and receives traffic from other websites linked to yours.
Search Engine uses crawlers to navigate between the pages. While crawling through the webpage, the crawlers crawl through the links between the websites too. After the search engine crawl through the webpage, they extract the content and add it to their indexes.
The Search engines, apart from looking at the content on your page, analyze the number of links that link back. The more high-quality links point to your website, the more likely you are to rank well in the search engine.
Thus metric is in practice since 1990, as the Google founders Larry Page used to measure the quality of a page by the number of links on the page. This metric soon became a part of determining the quality of a website page.
The practice became prevalent and led to Page Rank Manipulation. As a counter-attack, Google begins to launch regular algorithm updates aiming at de-ranking the low-quality websites having high-quality backlinks.
Google’s Penguin update is such an example. Google has set guidelines for backlinks that a marketer needs to follow.
What is Link Building?
Link building is a process of inviting hyperlinks from another website to yours. Link building continues to the most powerful ranking signal. Having other sites linking back to you grants credibility to your content and helps in ranking better. Read the complete Link Building definition.
The major challenge is acquiring links, which becomes a bit harder in the absence of proper technique and knowledge. So, let’s quickly jump in to explore what The SEO Pros recommend when it comes to link building:
According To SEO Pros: Effective Link Building Strategies for 2021
- Brian Dean (CEO, Backlinko)
Brian Dean, the CEO of Backlinko, finds Infographics and guest posting the best way of link building. He believes infographics to be the best form of link building as it gathers attention and engages more visitors.
- Rand Fishkin
Rand Fishkin said. “I see the world of SEO continuing to be focused and even reliant on links in a lot of ways, but not reliant on the tactics we’ve used to acquire them in the past. So I think that link earning is going to replace link building.” This saying justifies his stress on creating quality content for earning the links rather than merely building it.
- Anubhav Garg (Founder of SearchEngineStream & Co-Founder, MysticDigi, SEOServiceinIndia)
Anubhav Garg said. “I believe an effective link building strategy should be focused on building relationships with other niche-based businesses”. He further added, Any business industry contains multiple services, and building relationships with someone not offering the stuff you offer can lead to an unbeatable content marketing strategy ever and the value of the backlinks from such websites can serve as the most valuable referrals.
- Neil Patel (Entrepreneur, Marketer, Blogger)
While as Rand Fishkin says, link building is not all about getting the links from the websites but gaining credibility also. In that context, Neil Patel’s view “You’ll need those to start building a relationship with the blogger. The goal is to eventually get a reciprocal link” clearly justifies the importance of link building and the right format of doing it.
- Miguel Salcido (CEO, Organic Media Group)
According to Miguel Salcido, Competitive analysis is the best way to find niche-based resource links. Competitive analysis is done by mining the top rankings sites. He further believes, guest blogging is the best way to get quality links. Guest blogging on the site with High DA and PA and niche-relevant sites is the best way to achieve high rankings online. Apart from do-follow links, No-follow links are equally valuable “(yes, no-follow links are a must-have!), quotes Miguel.
- Chris Antoni
Run your link exposure programs regularly as well as join in on others. The fact that it is consistent in both timing and quality made it incredibly popular. Social media is the key for you. He believes “the way people talk about before landing on your site creates more exposure.”
According to him, sending a message with the link and title is the best backlink strategy.
These are the main backlinks strategies according to the best SEO professionals. In SEO learning, from what already works is one of the best ways to frame a backlink strategy. The base of the best backlink strategy is interacting and building relationships before conversions.
SEO Company India help in designing the best backlink strategy that not only engages but helps in improving the performance of the website online. Backlinks will continue to remain the backbone of SEO. Adopting the right backlink strategy can help you in achieving an edge in business online. Hope you find some of these tactics try-worthy.