Web page content optimization in SEO is an On-Page SEO strategy which includes optimization of targeted web page content in order to make it friendly for users point of view (Informative) and from the point of view of search engine crawlers (for better Rankings). Generally, the task of content optimization of a web page is done to target the keywords within the content section which helps website pages to get higher rankings in the SERP’s.
Secondly, optimizing content is one of the most crucial factors which helps the web crawlers to determine on which search query the page should get appear in the search results. Every few months Google updates its core algorithm to learn and differentiate between quality content and thin content? Unique content is not enough these days so professionally curated useful information is absolutely necessary. Even more important is conversion oriented copy writing for online content marketing.
And, other factor includes:
- Page Title Optimization
- Heading Tags Optimization
- Meta Description Optimization
- Meta Keywords Optimization