What is URL Optimization in SEO? URL Optimization in SEO is a technique/process under which we optimize the URL structure of a website/blog pages in order to make them more understandable by the search engine crawlers and the by the users. URL Optimization is one of the main steps in the process search engine optimisation of a website, as it helps website pages to get found on relevant searches in the search engines on the searches related to that optimized URL.
“Definition of URL: URL (Uniform Resource Locator) is the web-address of a webpage which helps to connect it with the servers. It is an advanced version for servers to connect with computers, which used to do by IP Addresses in the early internet days and a human-readable text which helps to identify the file structure on the given website.“
Why URL Optimization in SEO is Crucial?
Optimizing a website URL is not that much easy as we think because it can vary depending upon the type of website. Well!! Guys, There are several advantages of an SEO friendly URL which can help you a lot to get good rankings in the SERP’s and some of them are listed below.
- An SEO friendly URL helps search engine crawler to understand the content of your web pages.
- You can target your keywords in the urls.
- It helps crawlers to save your web page in the database related to those terms.
- SEO friendly URL helps a user to easily identify the destination of your website page.
- An SEO Friendly URL helps in getting more clicks.
Below is an image which shows a list of “Non-SEO Friendly URL’s, which you should avoid and these are the URL’s which are dynamically created by a CMS platform like WordPress, Joomla, Drupal etc.
Below image shows a list of “SEO-Friendly URL’s”, which can help your website to get discover more on the search queries.