Meta Keyword Optimization is an SEO On-page strategy which includes the highlighting of page specific keyword and phrases in the HTML source coding of a web page. This practice is generally done to let the search engine crawlers understand more about the information of a specific page on a specific topic, which further helps in the improvement of search engine rankings.
Though using meta keywords from SEO point of view is not as much effective as it used to be earlier but still, if used wisely and accurately without keyword stuffing and spamming can leverage you the benefits.
Where and How to use? It’s Simple!!
<meta name=”keywords” content=”page specific keywords/phrases”>