What is Domain Authority? Domain Authority abbreviated as DA is the authority of a website domain name which shows the importance and significance of a website on the information it caters on the world wide web. This is a website metric developed by Moz which shows the overall ratings of a domain on 1-100 algorithmic scale, the higher the scale the more valuable a domain will be.
The concept of Domain Authority is very popular among the SEO community because it helps them to identify a website’s value in terms of rankings, traffic and popularity while performing link building strategy of search engine optimization for a third party website.
- Page Authority (PA)
- Moz Trust
- Spam Score