What is Alexa Ranking in SEO? Alexa Ranking is the country and global based ranking algorithm for websites, which measure a website traffic in terms of unique traffic/visits received by it per day from different IP Addresses. This is an algorithm of traffic stats developed by Alexa which measures the traffic for only TLD (Top Level Domain) like; “example.com” or “abcd.com”.
The use of website alexa ranking is prominent in SEO community, because after analyzing the domain authority and page authority of a website, alexa ranking is the next best factor to analyze a website’s strength for search engine optimization strategies. Lesser the Alexa the better traffic a website receives.